When it comes to SEO, WordPress is the clear winner. Its plugins give you all the power you need to optimize your website for search engines. While Squarespace sites may get less search traffic than WordPress, they tend to perform better than Wix sites. Neither Squarespace nor WordPress have a built-in backup solution, but WordPress has the edge here.
Most web hosting companies provide backup and restore functionality at no extra cost. Additionally, there are WordPress plugins like Updraft Plus and VaultPress that can help you out. Squarespace offers some basic SEO tools, such as HTML markup and automatic sitemaps, but it doesn't offer the same level of optimization as WordPress. Both Squarespace and WordPress cover the basics of small business SEO, but WordPress is the better choice for more advanced needs.
Squarespace offers unlimited storage capacity, which is great for anyone looking to have a large online presence or an e-commerce site. On the other hand, WordPress has a 3 GB limit for free plans, which is enough for simple websites or blogs. Paid plans offer up to 200 GB of storage capacity. Squarespace is a great option for beginners because it provides a lot of in-house tools.
However, WordPress is a content management system that runs on plugins and manual configuration, making it more difficult to use. One thing to keep in mind with Squarespace's e-commerce functionality is that it doesn't allow you to export digital products (and places limits on the number of products and variants you can export). When it comes to flexibility, Squarespace may have an edge over WordPress since its visual aspects are more flexible “out of the box” than those of WordPress. As a WordPress user, you'll have more control over your site's design and function, from choosing a theme to making regular updates and managing security.
This makes WordPress incredibly flexible and adaptable, but it can also be complex and require coding knowledge. Squarespace doesn't allow you to export your website data, while WordPress does. This makes it easier to switch hosts if needed. Additionally, WordPress has thousands of plugins that can help improve your site's design and function.
Turning AMP on Squarespace is simply a matter of checking a box in your site settings; currently, only blog posts can be submitted in AMP format. Squarespace website traffic is encrypted using SSL so you and your visitors are protected. If you're looking for other fully hosted website building tools, you might want to check out Wix, Big Cartel, Jimdo, or Weebly (or hosted WordPress).In conclusion, when it comes to SEO optimization and flexibility, WordPress is the clear winner over Squarespace. It offers more control over your site's design and function and allows you to export your data if needed. Additionally, its thousands of plugins make it easy to customize your site.